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NSW police have levied a penalty against an American social media personality and handed out two traffic infringement notices for reported negligent driving following a swarm of e-bike riders gathered on the Sydney Harbour Bridge during peak-hour traffic on a weekday.

The Event: A Prohibited Ride

A group of approximately 40 individuals riding e-bikes and motorcycles travelled along the primary roadway of the bridge, an area where bicycle riding is banned. The riders subsequently reversed direction and traveled through the city’s CBD and a nearby district.

"There was potential for people to be injured and killed," stated a senior police official David Driver on Wednesday.

Law enforcement said they did not immediately pursue the riders out of safety concerns but rather found the group at Mrs Macquarie’s Chair near the Botanic Gardens, where they dispersed.

Fines Imposed for Content Creator

Later in the week, authorities announced they had served the US social media influencer who goes by the influencer, twenty-six, with two traffic infringement notices for negligent driving (with no death or previous bodily harm), with a penalty of $562 and penalty points each, connected to the bridge incident. They added that the investigation is ongoing.

The personality reportedly has over 3.4 million subscribers on one platform and more than 1.2 million on Instagram.

Influencer's Comments

The content creator gave comments to a local publication recently after the incident spread rapidly on news sites and social media, saying he regretted giving "bike life" a bad reputation.

"I accept the blame. That was among the safest ride-outs I have witnessed," he told the publication. "I am a visitor here, so I’m going to come here respecting the rules and standards of the city. When I decided to do a public meeting it was not meant to include a group ride, it was just to say hi under the bridge."

"I did not know the area well, it was my fault we found ourselves on the bridge and I had two choices: whether the group completes the entirety of the bridge and turns around, an illegal act. Or we reverse, basically, before entering the bridge. I chose at the time to go back."

National Debate on E-Bike Regulation

The spate of electric bicycles on streets across the country has sparked growing calls for stricter rules. The federal health minister, the minister, recently said that illegal ebikes were a "total menace on the road."

"Young people have engaged in reckless acts on bikes ever since the early bicycle [but] the harm that are presenting at our hospital emergency departments are absolutely devastating," the minister stated. "We must make sure we prevent these things coming into the country [and] police are given the authority to take strong action, to take them away, to crush them, to destroy them."

The state recorded 226 injuries associated with electric bikes in the previous year. But, in the initial half of 2025, that figure jumped to 233 injuries plus four deaths.