{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The biggest jump-scare the film industry has witnessed in 2025? The return of horror as a leading genre at the UK box office.
As a category, it has remarkably exceeded past times with a 22% year-on-year increase for the UK and Ireland film earnings: £83,766,086 in 2025, against £68,612,395 in 2024.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a film industry analyst.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the theaters and in the public consciousness.
Although much of the expert analysis centers on the unique excellence of prominent auteurs, their successes indicate something shifting between moviegoers and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the steady demand of frightening features this year indicates they are giving audiences something that’s greatly desired: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a noted author of classic monster stories.
In the context of a current events featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures connect in new ways with viewers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an performer from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars reference the rise of European artistic movements after the WWI and the turbulent times of the early Weimar Republic, with films such as The Cabinet of Dr Caligari and a pioneering fright film.
Subsequently came the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a academic.
“So it reflects a lot of anxieties around immigration.”
The specter of migration influenced the recently released folk horror The Severed Sun.
The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Maybe, the modern period of acclaimed, socially switched-on horror began with a sharp parody debuted a year after a contentious political era.
It ushered in a new wave of visionary directors, including several notable names.
“That period was incredibly stimulating,” says a director whose movie about a deadly unborn child was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the overlooked scary films.
Earlier this year, a nicke l venue opened in London, showing underground films such as a quirky horror title, a classic adaptation and the late-80s version of the expressionist icon.
The renewed interest of this “raw and chaotic” genre is, according to the theater owner, a straightforward answer to the algorithmic content churned out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to disrupt conventions.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an authority.
Alongside the re-emergence of the deranged genius archetype – with two adaptations of a well-known story imminent – he predicts we will see fright features in the coming years responding to our modern concerns: about tech supremacy in the near future and “supernatural elements in political spheres”.
In the interim, “Jesus horror” The Carpenter’s Son – which depicts the events of holy family challenges after the messiah's arrival, and includes well-known actors as the sacred figures – is scheduled to debut later this year, and will certainly create waves through the Christian right in the US.</